Growing and aging homeowner market Ø      1 in 5 people are forecasted over the age of 65 by 2030 Ø      Older affluent households should more than double to over 8 million by 2010 Ø     83% of homeowners aged 45+ want to stay in their current residence as long as possible
	Higher home value, larger profit for developer and homeowner Ø     building up with multi-level homes on smaller lots or estate building Ø     modern accessibility to multiple floors Ø     symbolic of status and prestige Ø     adds elegance and value to every level Ø     provides significant home resale marketing advantages
	A Residential Elevator Ø     provides mobility for aging in place Ø     lasts the life of the home Ø     efficient use of space Ø     convenient and sophisticated design solution Ø     allows greater flexibilty in floor plans Ø     suprisingly affordable